Moroccan tourism strategy has achieved results - Morocco Travel Information

June 19, 2008

Moroccan tourism strategy has achieved results


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The Minister for Tourism and Handicraft Mr. Mohammed Said that the Moroccan tourist strategy which had been prepared in 2001 through "the planned Blue", has achieved good results, explaining that about 4 t 7 million tourists visited the Kingdom in 2007 and entrances sector rose to 5 t 5 Billion Euros.
He explained Mr. Said intervention in the framework of a round table organized today, Wednesday, Paris counterparts on the occasion of the French National Tourism said, "This strategy was aimed at the outset to reach 10 million tourists by the year 2010, lifting three times the capacity of hotels, and lifting five times the revenues Travel, and thus increase the size of the tourism sector to 13 per cent of total economic activity. "
After pointing out that Morocco moved, thanks to "outline the Blue", the strategy is at the level of strategy to reap profits exploratory prospects tourist Kingdom, the minister pointed out that Morocco and the strong qualifications of potential achieved these results through the development of supervisory policy of voluntary real and integrated development of the tourism sector.
He stressed that given the strong batch of His Majesty King Mohammed VI for the valuation of the sector, and partnership model between actors in the private sector, liberalization of air space, and product diversification, essential elements in the success of the strategy in the Moroccan tourism sector.
On the other hand, Mr. Said pointed out that Morocco is currently achieving progress in the development of tourism quality, recalling in this context that the participants in the corresponding national tourism Tuwani, organized under the high patronage of His Majesty King Mohammed VI, discussed means to be developed aimed at ensuring Service quality and composition of human resources development and tourism is responsible for the preservation of the environment and resources Tabbieih and the advancement of professionalism in the area.
He stressed that the strategy of tourism should fall under the policy of inclusiveness, pointing out that Morocco was informed this necessity, chose specific sectoral policies in order to achieve a comprehensive and integrated development. Quoted as evidence that the scheme of "boot" for industry and "green scheme of Morocco" for agriculture. "
During his talk about the relations of Morocco - French in the tourism sector, scoring Mr. Said that while France looking for a tourist flows distant markets especially China and Brazil, Morocco is still interested in the French market.
He said, "We aspire to further develop our partnerships in order to cover the utility development investments performed by actors senior French Morocco, the two parties, while maintaining the shares in the French market," despite the fact that the Kingdom is the first destination for French tourists outside Europe.
On the diversity of tourism products, the effects of the minister noted that in addition to the onshore area of tourism, cultural, Morocco also develop golf-related tourism as well as tourism products of mountain and desert oases and tourism.
He noted that Morocco, who currently operate within the Vision 2020, seeks to provide visitors to Tmtea floor combines more originality, exploration and interaction across the development of other products.
It was recorded that "tomorrow's tourism must be based on the difference, where a listening to the requirements of our visitors through targeted markets, including each branch separately," explaining that in order to become a country as a tourist destination fact, be based on qualifications & Appraisal attempt with under a strategy consistent with Clear objectives.
The opening works corresponding national tourism by French State Secretary of Trade and Industry and traditional small and medium contractors, tourism and services Hervey Novell.
And this contest is organized under the theme "Tourism in the heart of the French Development", in the presence of a number of dignitaries including the Secretary General of the World Tourism Organization Francesco Frangialli and Tunisian Minister of Tourism Khalil Alljami Director General of the group (Accor) generation is not the President and General Group (Pierre any Facuns) Gerard Bermnd.
The programme will last two days corresponding topics such as "the importance of the economic stakes of the tourism sector", and "the rapid development of global demand," and "the inevitability of adequate demand the French" and "dynamic United large tour," and "highlight good practices in the area Tourism Strategy. "
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