Morocco Travel Information

Paris - The French tourism market is "a priority" for Morocco in view of its importance, said in Paris, Mohamed Boussaid, Minister of Tourism and Handicrafts.


Boussaid: The French tourists are the great target for tourism in Morocco
On the sidelines of the 30th edition of the Exhibition of Industry, Tourism and Travel "Top Resa" Boussaid noted that France is the leading issuer of tourists to the Kingdom and its market represents about 35 PC arrivals, noting that Morocco is making "good performance" in this market insofar as its penetration rate is around 7 PC.

It was in this context, pointed out that the Kingdom has received in 2007 some 1,800,000 French tourists on the 24 million French people traveling abroad, which is "enormous," he adds.

After recalling that Morocco is the first destination outside Europe of French tourists, Boussaid noted that "our success in this market is linked to several factors including the proximity and cultural and historical considerations.

"For us it a priority to maintain our market share. To do this, we will first rely on diversity in Morocco," he said, stressing that Marrakesh and Agadir now realize d "excellent scores".

In addition to the diversification of product including the opening of resorts, "we will continue to air density from France," said Minister for whom "the choice of the Open Sky past two years has made its fruit. "

He also noted that the international situation a bit difficult and purchasing power on key markets weigh on the choice of destinations, in that regard that tourism demand in these markets is "currently stagnant ".

In this context, Boussaid expressed confidence that Morocco would maintain its shares on the "priority market", noting that arrivals from France grew by 8 PC 1-January to 31 July, 1615 is .000 Tourists.

"This increase will further consolidate," he added, indicating that the contacts undertaken with the main TO and large travel agencies at the "Top Resa" suggest "a good winter season."

The minister made clear that the strong participation of Moroccan professionals in this Salon is "the ambitions we have for this market."

The Kingdom is represented in "Top Resa" (16 to 19 September) by the Moroccan National Tourist Office (MNTO), the regional tourism councils Marrakesh, Rabat, Fez, Meknes, Casablanca, Tangier, Agadir, Essaouira and Ouarzazate In addition to some 50 brands of hotels and travel agencies.

Covering an area 350-M2, the stand of the Kingdom in three worlds which are the product "Morocco", the "Break", the "Resort" and "Off-Track".

A space tasting of local products Morocco is in place throughout the exhibition to discover the flavors directly from the Kingdom.

With its successful 29 editions in Deauville, "Top Resa" moved to Paris for her 30th birthday. This edition is indeed a special character because not only the Fair celebrates its 30th anniversary but it adopted a new positioning and a new dynamic to move towards a meeting extended to all players in the profession.

"Top Resa", which hosts some 1,200 exhibitors on 27,000 M2, is a fair multi-target is for all stakeholders, including distributors and producers but also specialists tourism groups, tours' business, receptive and coach.

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