Morocco Travel Information

TO entered the 150,000 seats for Agadir and Marrakech in 2009

Opening a Framissima Premium 278 million DH


The French tour, Fram continues to redeploy despite a difficult economic context. Indeed, the tour operator has just opened (Wednesday, January 5) its first 5-star hotel club, Framissima Premium, in Marrakesh. Please note that the company has 3 to 4 star establishments. Located in the area of the Aguedal, the hotel "Les Jardins de l'Aguedal offers a capacity of 250 rooms. The investment represents about 270 million DH. This denies the rumors, currently in France on the sale of the group.
It must be said that TO has suffered the past two years, and like its competitors, the effects of the recession. Additionally, during fiscal 2008, Fram has registered 113,000 tourists and the gamble to bring all this year. "Thus, more than 150,000 seats will be chartered plane from Paris and the provinces to Marrakesh and Agadir," says Antoine Cachin, chairman of Fram. In this sense, the family toulousain which celebrates its 60 years has created a real plan. "The institution is strong enough to confront the crisis," said George Colson, chairman of the supervisory board of the tour. Thus Fram response with big news for spring-summer season when the winter is missed. "The winter sales are down 15% compared to last year, but our performances are better than those of competitors," says Cachin. To win new market share, TO announces new promotions. Without selling its price, TO putting in place a range of benefits to the card, as you travel alone, as a group or family. Media campaigns are planned on the French audiovisual media. Note that the TO spends about 14 million euros to institutional promotion of its brand and its products. It will do more in these times of crisis with a new signature: "60 times more fun." Three operations will be devoted to Morocco, which ranks second in the turnover and volume to France.
Moroccan destination is one of the largest portfolio of Toulouse tour, just after France and Spain. Present in Morocco since 1977, the French group is involved through its three subsidiaries: Fram Orange Tours, responsible for the activity "receptive" (140 employees), Framotel Morocco, the subsidiary of the hotel group, currently managing capacity 3500 beds and International Tourism. The TO employs nearly 1300 employees in the Kingdom, or one third of its entire staff in the world. In terms of novelty also integrates Fram Tangier in its brochure or seat stays and also through a combination Fez / Tangiers. "Fram eye as new stations under the Plan Azur," says Cachin.
Elsewhere in the products and long-haul, Canada operates a return in the production of Fram alongside other traditional destinations such as Vietnam, India, South Africa ... "And, good news for the Moroccans, they can now enjoy all the products from the brochure International Fram," concludes Jean-Jacques Bouchet, head of the Moroccan subsidiary of TO.

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